#4 - Thoughts on Web 2.0 since 2006

Web 2.0 evangelists explain that Web 2.0 is about a richer more interactive user experience. Supporting collaboration among members of a group stands out as a defining characteristic.

Newer technologies supporting Web 2.0:

• movement of Web 2.0 into the workplace (http://blogs.zdnet.com/Hinchcliffe/?cat=57)
• greater use of mashups
  
• Silverlight from Microsoft
• improved SOA (Service Oriented Architecture) - definition of principles (See http://www.soaprinciples.com/)
  
• more emphasis on social networking
• continued support of multiple devices including iPhone
• better integration of SaaS (Software as a Service) and SOA principles with Web 2.0
• cloud computing app engines from Google (announced 4/7/08 this year), Amazon, Bungee, Heroku (http://blogs.zdnet.com/Hinchcliffe/?cat=56)

Special note about the relationship between Web 2.0, IT, and distribution of power/organizational reform (from http://blogs.zdnet.com/Hinchcliffe/?cat=57):
"And this is a key point, since McAfee also noted on the panel that worries over inappropriate use of Enterprise 2.0 tools in the workplace is still a major concern by business leaders. It’s that by transforming how an organization thinks about governance by moving it from less central control to more peer control: The business can actually reduce risk overall since public platforms for collaboration allow all employees to see the organization-wide activity of the internal blogosphere and wikisphere, spot inappropriate behavior, and nip it in the bud instead of letting it happen undetected and unaddressed."